Turmeric, Tulsi, and Trade: The AYUSHEXCIL-Spices Board MoU That Could Redefine India’s Wellness Exports
The Spice She Grew. The Market She Never Reached. Meenakshi Pillai grows turmeric on two acres in Erode, Tamil Nadu. The same district produces nearly 60% of India’s turmeric. She sells through a local aggregator at Rs. 80-90 per kilogram. The same turmeric, value-added into curcumin capsules and marketed under a wellness brand in Germany,…