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ECL Rolls Out Campaign 6.0 to Drive Cleanliness, Cut E-Waste, and Improve Efficiency


  • Eastern Coalfields Limited (ECL) has launched Special Campaign 6.0 to improve workplace cleanliness, e-waste management, scrap disposal and paperless administration.
  • The campaign, guided by the “Act Today, Impact Tomorrow” slogan, also aims to reduce pending grievances and improve operational efficiency across West Bengal and Jharkhand.
  • The initiative is expected to promote responsible waste practices, free office space, and strengthen efficient governance within the coal sector.

The Coal India subsidiary, Eastern Coalfields Limited (ECL), launched Special Campaign 6.0

at its headquarters on September 4, 2026. The campaign aligns with the “Waste to Wealth” campaign promoted by the Department of Administrative Reforms & Public Grievances and with the Ministry of Coal’s emphasis on managing e-waste.

CMD Satish Jha inaugurated the campaign in the presence of the Directors of Finance, HR, Technical (P&P), and Technical (Operations), along with senior officials and the Nodal Officer, Nazrul Islam. Under the slogan “Act Today, Impact Tomorrow,” ECL aims to improve workplace cleanliness, sustainability, and operational efficiency across its operations in West Bengal and Jharkhand.

The campaign has two stages: preliminary preparation (15 – 30 September 2026), which determines the objectives and confirms detailed action plans, and implementation (2 – 31 October 2026), which follows. The campaign is driven by four pillars: systematic collection, segregation, and safe disposal of e-waste; reduction of pending public grievances, references, appeals, MP correspondence, and state government matters; freeing up space by disposing of scrap items; and speeding up digitalisation for paperless administration.

Jha advised workers to be involved, reminding everyone of the collaborative efforts required to maintain a neat working environment conducive to sustained operations. Directors in attendance were Md. Anzar Alam (Dir Finance), Gunjan Kumar Sinha (Dir HR), Girish Gopinathan Nair (Dir Technical/P&P) and Chitranjan Kumar (Director Technical/Operations).

Ranking among the world’s major e-waste-producing nations, the nation’s official recycling rate is comparatively poor, with vast amounts taken by informal workers, posing a threat to both health and the environment. As for the PSUs, public-sector organisations such as the various Coal PSUs produce sizable quantities of discarded IT assets. Since an E-Waste Policy governing socially conscious disposal already applies to Coal India under the E-Waste (Management) Rules, this concentrated drive by ECL is expected to boost disposal and reduce the unserviceable electronics piling up space in office areas.

It has been observed in earlier Special Campaigns that significant improvements have been achieved. From across all government departments, all editions carried out since this reform have freed up hundreds of lakh sq. ft. Space and realised ten thousand crores in revenue from scrap in the last few editions, reduced the backlog of files and grievances from a massive scale to a minimum level. In the version of ECL that connects all such administrative reforms to the operational requirements of the coal sector, a better-organised work environment and expeditious decision-making will play a significant role.

In the opinion of experts, the formal institutionalisation of the drives transforms transient “cleaned-up operations” into governance norms. Along with pendency reduction, digital applications, and e-waste management, ECL is the answer to all environmental needs and a pragmatic efficiency measure for the public sector’s second-largest mining company.

The preparatory phase now underway will set concrete targets for units across ECL. Results will be monitored through the established DARPG framework, with the potential to free up usable office space, reduce administrative delays, and advance responsible waste practices at one of India’s key coal-producing companies.

Sources: Press Information Bureau / Eastern Coalfields Limited official release (reported via Indian Masterminds and PSU Connect, 4–5 September 2026); DARPG Special Campaign guidelines and past campaign outcomes; Coal India e-waste policy; CPCB and independent assessments of India’s e-waste landscape.


Clear Cut Climate, Research Desk
New Delhi, UPDATED: September 07, 2026 15:00 IST
Written By: Yatharth Pathak

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